NBCU CES 2026

NBCU @ CES 2026

At CES 2026, NBCUniversal’s Advertising and Partnerships team highlighted how a century of culture-defining storytelling is advancing through data, technology, and AI to power the next 100 years. Our presence in Las Vegas shined a light on breakthrough innovation, new cross platform measurement capabilities and next-gen creative solutions. We are looking forward to working with our partners to leverage all of this to drive future success!

Key Highlights & Takeaways

FIND US

JOIN US

RECAP

Click HERE to watch.

CES 2026 EXECUTIVE SPEAKERS

Mark Marshall

Chairman Global Advertising & Partnerships, NBCUniversal

President Advertising & Partnerships, NBCUniversal

Alison Levin

President Advertising & Partnerships, NBCUniversal

Karen Kovacs

FIND US

JOIN US

HOME

Executive Vice President Streaming, Performance Sales & Partnerships, NBCUniversal

Kristina Shepard

Executive Vice President Client Partnerships, NBCUniversal

Maureen Murphy

Grace Kao CMO, SNAP Kelly Mahoney CMO, Ulta Don McGuire EVP & CMO, Qualcomm Gordon Young Founder & Editor in Chief, The Drum (Moderator)

Alison Levin President, Advertising & Partnerships, NBCUniversal

11:00 - 11:40 AM PT C Space, ARIA, Mariposa 5 Add to Calendar:

GOOGLE +

OUTLOOK +

Inside the Commerce Media Gold Rush: Why Every Brand Wants In

THURSDAY, JANUARY 8

Maureen Murphy EVP, Client Partnerships, NBCUniversal

1:30 - 2:00 PM PT Iris, ARIA Add to Calendar:

GOOGLE +

OUTLOOK +

The New Rules of Fandom: Reinventing Connection in Sports & Entertainment

Jeff Collins President, Advertising Sales, Marketing & Brand Partnerships, Fox Rita Ferro President Advertising Sales, Disney Danny Ledger Telecom, Media & Entertainment Leader for Consulting Services, Deloitte (Moderator) Tim Natividad President, Sales & Advertising, TelevisaUnivision Mike O'Donnell VP, Vizio Amy Reinhard President, Advertising, Netflix

Mark Marshall Chairman, Global Advertising & Partnerships, NBCUniversal

9:50 - 10:30 AM PT C Space, ARIA, Joshua 9 Add to Calendar:

GOOGLE +

OUTLOOK +

The New Business of Entertainment

10:00 - 10:30 AM PT Iris, ARIA Add to Calendar:

GOOGLE +

OUTLOOK +

Omnichannel Without Limits: Reaching Consumers Everywhere They Are

WEDNESDAY, JANUARY 7

Karen Kovacs President, Advertising & Partnerships, NBCUniversal

4:00 - 4:30 PM PT C Space, ARIA, Joshua 9 Add to Calendar:

GOOGLE +

OUTLOOK +

Culture Crashes: What Happens When Brands Chase Trends

Jeff Collins President, Advertising Sales, Marketing & Brand Partnerships, Fox Corporation Ryan Gould President of Ad Sales & Client Partnerships, Warner Bros. Discovery Tim Natividad President US Advertising Sales& Marketing, TelavisaUnivision Brittany Slattery Chief Marketing Officer, OpenAP (Moderator)

Alison Levin President, Advertising & Partnerships, NBCUniversal

1:25 - 1:50 PM PT LPM, The Cosmopolitan Add to Calendar:

GOOGLE +

OUTLOOK +

TUESDAY, JANUARY 6

Beau Avril Head of Global Partnerships, Mr. Beast Samira Panah Bakhtiar General Manager, Media & Entertainment, Games & Sports, Amazon Web Services (AWS) Elav Horwitz EVP, Global Head of AI, Strategic Partnerships & Solutions, WPP Leslie Shannon Vice Chair, Virtual World Society (Moderator)

Kristina Shepard EVP, Streaming, Performance Sales & Partnerships, NBCUniversal

9:00 - 9:40 AM PT C Space, ARIA, Joshua 9 Add to Calendar:

GOOGLE +

OUTLOOK +

The Leadership Roundtable: Hollywood - Technology - Brand

MONDAY, JANUARY 5

Diana Taurasi Former WNBA Player & Olympian Casey Wasserman Chairman, LA28

12:00 - 12:30 PM PT Encore Beach Club, The Wynn Add to Calendar:

GOOGLE +

OUTLOOK +

Going for Gold: Milan Cortina to LA & the Future of Olympic Storytelling

Mark Marshall Chairman, Global Advertising & Partnerships, NBCUniversal

Anna Bager Chief Executive Officer, OAA Mark Kirkham Chief Marketing Officer, PepsiCo Beverages US Brian McDevitt VP & GM, Global Advertising, Life360 Chris Vollmer Managing Director, MediaLink & Partner, UTA

Lauren Benedict Vice President of Global Advertising Sales & Partnerships, Roku Diana Finster Partnerships Plus, Walmart Connect Kerry Flynn Media Reporter, Axios Lauren Griewski Head, Chase Media Solutions

Diana Finster Head of Agency & Tech Partnerships at Walmart Connect

Gina Reduto EVP, Strategy, Advertising & Partnerships, NBCUniversal

1:00 - 1:25 PM PT C Space, ARIA, Ironwood Terrace Add to Calendar:

GOOGLE +

OUTLOOK +

Driving Full-Funnel Impact: Walmart Connect & NBCUniversal’s Winning Playbook for Live Sports Advertising

Sarah Harms Vice President Ads Marketing & Measurement, Roku Damaune Journey Global Chief Growth Officer, 72andSunny Creative Collective Christine Lane Senior Manager, Event Content & Strategy, The Female Quotient (Moderator)

Executive Vice President Strategy, Advertising & Partnerships, NBCUniversal

Gina Reduto

Kristina Shepard EVP, Streaming, Performance Sales & Partnerships, NBCUniversal

Digital Hollywood

Stagwell Sport Beach Tech Summit

OpenAP Audience Summit

Redefining TV: Standardization That Unlocks Performance

UTA’s Future Decoded

TFQ

Variety Entertainment Summit

Brand Innovators Marketing Leadership Summit

TFQ

CMO Insights

C-Space at the Aria East Convention Center - South Primrose Veranda Meetings are by appointment only; CES badge will be required for access* *If you do not have a CES badge, please contact us here

MEETING SPACE

where to find us

WHEN

TUESDAY, JANUARY 6 │ 9:00 AM – 6:00 PM PT

WEDNESDAY, JANUARY 7 │ 9:00 AM – 4:00 PM PT

THURSDAY, JANUARY 8 │ 9:00 AM – 1:00 PM PT

FIND US

JOIN US

HOME

Level 3

Level 2

Level 1

Level 3 Overview

GET IN TOUCH

FIND US

JOIN US

HOME

WE'D LOVE TO HEAR FROM YOU

SVP, Agency Partnerships • OMG

Mike Alvarez

AGENCY PARTNERSHIPS

SVP, Agency Partnerships • PMX

Suzanne Matarazzo

SVP, Agency Partnerships • Independent Agencies

Megan Morahan

EVP, Agency Partnerships • PMX

Mark Miller

EVP, Agency Partnerships • WPP Media/ Dentsu/OMG

Ann Scheiner

SVP, Agency Partnerships • WPP Media/Dentsu

Leigh Anne Pavia Forbell

SVP, Client Team • Auto, Travel & Pharma

Abbey Berryman

SVP, Agency Partnerships • Versant

Kim Sullivan

SVP, Client Team • Retail, Restaurant & Insurance

Damian D'Anna

SVP, Client Team • Tech & Finance

Mike Chauvin

SVP, Client Advocacy

Carla Kelly

SVP, Client Team • CPG, Finance & B2B

Vinnie Dunleavy

SVP, BD & Strategy

Shawn Makhijani

EVP, Client Team

Maureen Murphy

SVP, Ad Sales Creative Development

Sari Feinberg

SVP, Trade Marketing

Graham Smalley

SVP, Ad Sales Brand Partnerships

Kim Francella

EVP & Chief Product Officer

Ryan McConville

VP, Ad Sales Solutions

Mike Fisher

SVP, Ad Sales Identity & Data Product

Peter Randazzo

ADVERTISING & PARTNERSHIPS

CLIENT PARTNERSHIPS

REGIONAL BUSINESS SOLUTIONS

MARKETING SOLUTIONS

PRODUCT & PLATFORM SOLUTIONS

SVP, Partnership Product Sales

Mike Hood

VP, Programmatic Sales & Partnerships

Brendan Garrone

SVP, Programmatic Sales & Partnerships

James Kreckler

VP, SMB Growth

Matt Lee

SVP, SMB Growth

Mike Reidy

EVP, Streaming, Perf Sales & Partnerships

Kristina Shepard

Streaming, Programmatic & Small to Medium Business Ad Solutions

The Growth Portal

Director, NBC Sports Sales

Brittany Rivera

SVP, NBC Sports Sales

Mike McCormack

SPORTS & OLYMPICS

EVP, Ad Sales Strategy

Gina Reduto

SVP, Ad Sales Insights & Measurement

PJ Gasparini

STRATEGY & INSIGHTS & MEASUREMENT

SVP, Distribution Sales & Partnerships

Jonas Blank

EVP, Ad Sales Strategy & Monetization

Tom Winiarski

President, Distribution & Partnerships

Roy Cho

Chief Revenue & Business Officer

Dave Pietrycha

SVP, Sales Enablement & Trade Marketing

Melissa Laux

The Audience Hub

There is an invisible barrier that comes at every turn for workers without a bachelor’s degree. It’s called the “paper ceiling” and it’s the antiquated notion that no degree means no skills. This practice continues to have a severe, negative impact on qualified individuals who have the skills to do the job, but simply lack the piece of paper to be considered. The Tear the Paper Ceiling campaign was launched in 2022 with support from a national collective of corporate, nonprofit, workforce, and philanthropic partners to change the narrative for workers who are Skilled Through Alternative Routes (STARs) rather than bachelor’s degrees. Now STARs and companies are uniting to create a new and more equitable future of work in which skills matter more than what’s on paper. With more and more organizations joining in the effort, the Tear the Paper Ceiling campaign will continue to grow, allowing STARs to do the same. This installation, which was created for the initiative, uses resumes from STARs to construct a physical manifestation of the paper ceiling. As we begin to tear the paper ceiling, we will see what is possible when every STAR has the opportunity to shine.

about tear the paper ceiling

LEARN MORE

OUR INNIATIVES

Learn More Here

LEADERSHIP AT CES

NBCUNIVERSAL

John Lee Chief Data Officer, Advertising & Partnerships

Laura Molen President, Advertising & Partnerships

Dan Lovinger President, OLY & LA2028 Ad & Sponsorship Sales

Krishan Bhatia President & Chief Business Officer, Advertising & Partnerships

Peter Blacker EVP Ad Sales Agency Partnerships, Head of DEI Ad Sales, NBCUniversal

Ryan McConville EVP, Advertising Platforms & Operations

Yusuf Chuku EVP, Client Strategy & Insights

Kelly Abcarian EVP, Measurement & Impact

Mark Marshall President, Advertising & Partnerships

Josh Feldman Global Chief Marketing Officer, Advertising & Partnerships

Karen Kovacs EVP, Client Partnerships, NBCUniversal

Carrie Stimmel Chief Growth Officer, Ad Sales Olympics

NBCU at CES 2025

Wed, January 10th 8:30 AM – 6:00 PM PT

Thur, January 11th 8:30 AM – 5:30 PM PT

Tues, January 9th 8:30 AM – 6:00 PM PT

2025 RECAP

That's a wrap. Thank you for your partnership. Looking forward to a great year!

NBCUniversal Kicked off a Monumental Year for Advertisers at CES 2025. Click here to read our NBCUniversal Blog Post.

LEADERSHIP AT CES

NBCUNIVERSAL

John Lee Chief Data Officer, Advertising & Partnerships

Laura Molen President, Advertising & Partnerships

Dan Lovinger President, OLY & LA2028 Ad & Sponsorship Sales

Krishan Bhatia President & Chief Business Officer, Advertising & Partnerships

Peter Blacker EVP Ad Sales Agency Partnerships, Head of DEI Ad Sales, NBCUniversal

Ryan McConville EVP, Advertising Platforms & Operations

Yusuf Chuku EVP, Client Strategy & Insights

Kelly Abcarian EVP, Measurement & Impact

Mark Marshall President, Advertising & Partnerships

Josh Feldman Global Chief Marketing Officer, Advertising & Partnerships

Karen Kovacs EVP, Client Partnerships, NBCUniversal

Carrie Stimmel Chief Growth Officer, Ad Sales Olympics

meet with us

Wed, January 10th 8:30 AM – 6:00 PM PT

Thur, January 11th 8:30 AM – 5:30 PM PT

Tues, January 9th 8:30 AM – 6:00 PM PT

meet with US